Business Englisch lernen › Münster Business English › Unit 9

🎪Unit 9 of 10 · Level B1–B2

Trade Fair at Halle Münsterland

Exhibition Stand, Networking & Follow-up

Messe in der Halle Münsterland: Stand, Networking & Nachfassen

🎯 Practise 16 words and phrases for trade fairs – running a stand, talking to visitors, networking and following up.16 Wörter und Wendungen für Messen – den Stand betreuen, mit Besuchern sprechen, Kontakte knüpfen und nachfassen. Niveau B1–B2.

📖 16 words✏️ 25 questions💬 Dialogue🗣️ Speaking task

📍 The story Die Geschichte

On his last full day, Tom joins Anna at a fictional office furniture trade fair at the Halle Münsterland, Münster's congress and event centre.

Hartmann & Hale has a stand in Hall A. The WorkWell chair is the star of the show, and David's sensor is on display for the first time.

Anna talks to dozens of visitors – from Dutch retailers to a buyer from Spain. Networking in English all day long!

👩‍💼 Anna Becker – project manager, Münster🧑‍💼 Tom Walsh – client from Manchester, visiting Münster

📖 Learn first Erst lernen, dann üben

trade fairMesse

We're exhibiting at a trade fair.

exhibitorAussteller

There are 300 exhibitors this year.

stand / boothMessestand

Come and visit our stand in Hall A.

visitorBesucher

We had over 500 visitors at our stand.

to exhibitausstellen

We're exhibiting our new chair.

brochureBroschüre

Here's our brochure.

business cardVisitenkarte

Can I have your business card?

to networkKontakte knüpfen

Trade fairs are great for networking.

contactKontakt

I made 30 new contacts today.

leadInteressent, potenzieller Kunde

We got 40 good leads.

to demonstratevorführen

Let me demonstrate how it works.

demonstration (demo)Vorführung

The demo starts at 2 pm.

giveawayWerbegeschenk

Take a pen – it's a giveaway.

to follow upnachfassen

I'll follow up with an email next week.

appointmentTermin

Could we make an appointment for next month?

catalogueKatalog

You can find all our products in the catalogue.

⚠️ Typical mistakes Typische Fehler

❌ Come to our Messestand.
✅ Come and visit our stand (BrE) / booth (AmE).
Messestand = stand oder booth.
❌ Can I help you? (sofort, sehr direkt)
✅ Are you familiar with our products? / Have you seen our new chair?
Offene Einstiegsfragen wirken freundlicher als Can I help you?
❌ Here is my visit card.
✅ Here is my business card.
Visitenkarte = business card.
Score: 0 / 25

Part A · Words – die wichtigsten Wörter

1We're exhibiting at a ______ fair in Münster.

Wir stellen auf einer Messe in Münster aus.

Trade fair = Messe.

2There are 300 ______ this year.

Dieses Jahr gibt es 300 Aussteller.

Exhibitor = Aussteller (Firma).

3Come and visit our ______ in Hall A.

Besuchen Sie unseren Stand in Halle A.

Stand (BrE) / booth (AmE).

4We had over 500 ______ at our stand.

Wir hatten über 500 Besucher an unserem Stand.

Personen: visitors.

5We're ______ our new chair for the first time.

Wir stellen unseren neuen Stuhl zum ersten Mal aus.

Exhibit = ausstellen.

6Here's our ______ – it has all the details.

Hier ist unsere Broschüre – da stehen alle Details drin.

Brochure [ˈbrəʊʃə].

7Can I have your business ______?

Kann ich Ihre Visitenkarte haben?

Business card.

8Trade fairs are great for ______.

Messen sind ideal, um Kontakte zu knüpfen.

Networking.

9I made 30 new ______ today.

Ich habe heute 30 neue Kontakte geknüpft.

Contacts. Contracts = Verträge.

10We got 40 good ______ at the fair.

Wir haben auf der Messe 40 gute Interessenten gewonnen.

Lead = potenzieller Kunde.

11Let me ______ how the sensor works.

Lassen Sie mich vorführen, wie der Sensor funktioniert.

Demonstrate.

12The ______ starts at 2 pm.

Die Vorführung beginnt um 14 Uhr.

Demo = Vorführung.

Part B · In context – Wendungen und Situationen

13Take a pen – it's a ______.

Nehmen Sie einen Kuli – das ist ein Werbegeschenk.

Giveaway.

14I'll follow ______ with an email next week.

Ich melde mich nächste Woche per E-Mail.

Follow up = nachfassen.

15Could we make an ______ for next month?

Könnten wir einen Termin für nächsten Monat vereinbaren?

Make an appointment.

16You can find all our products in the ______.

Alle unsere Produkte finden Sie im Katalog.

Catalogue (BrE) / catalog (AmE).

17Have you ______ our new WorkWell chair?

Haben Sie unseren neuen WorkWell-Stuhl schon gesehen?

Present Perfect: Have you seen …?

18Are you ______ with our company?

Kennen Sie unser Unternehmen?

Are you familiar with …? – eleganter Einstieg.

19What brings you ______ the fair?

Was führt Sie auf die Messe?

What brings you to the fair? – perfekte Networking-Frage.

20What ______ of business are you in?

In welcher Branche sind Sie tätig?

What line of business are you in?

21Please take a ______ and try the chair.

Bitte nehmen Sie Platz und probieren Sie den Stuhl aus.

Take a seat = Platz nehmen.

22It was great ______ you.

Es war schön, Sie kennenzulernen.

Am Ende eines Gesprächs: It was great meeting you.

23Let me ______ your details down.

Lassen Sie mich Ihre Daten notieren.

Write down.

24The fair is ______ from Tuesday to Thursday.

Die Messe läuft von Dienstag bis Donnerstag.

The fair is on = die Messe findet statt.

25I'll ______ you our price list after the fair.

Ich schicke Ihnen nach der Messe unsere Preisliste.

Send someone something.

Well done! · Gut gemacht!You scored 0 out of 25.Sie haben 0 von 25 Fragen richtig beantwortet. Wiederholen Sie die Unit in ein paar Tagen!

💬 Dialogue Lesen Sie den Dialog laut – am besten mit einem Partner.

AnnaGood morning! Have you seen our new WorkWell chair?
VisitorNot yet. Is it new?
AnnaYes, we're exhibiting it for the first time. Please take a seat and try it. What brings you to the fair?
VisitorI'm a buyer for a chain of office shops in the Netherlands.
AnnaWonderful. Are you familiar with Hartmann & Hale?
VisitorI've heard the name. What's special about the chair?
TomThe adjustable back – and this sensor, developed by a start-up here in Münster. There's a demo at 2 pm.
VisitorInteresting. Do you have a brochure?
AnnaHere you are, and here's my business card. Could I have yours? I'll follow up with our price list next week.
VisitorOf course. It was great meeting you.

🗣️ Your turn Jetzt sind Sie dran

Role-play a trade fair conversation. You are at your company's stand; your partner is a visitor.

  • Start with an open question (Have you seen …? What brings you to the fair?).
  • Find out what line of business the visitor is in and present one product.
  • Exchange business cards and promise to follow up.

📘 Go further – mehr zum Thema: International Business Englisch

← Previous · Unit 8Science & Startups
Learn. Practise. Repeat.
Persönliches Business-Englisch-Training mit Kenneth Gill: Training & Coaching · Mehr Wortschatz-Quizze auf english-quiz.de · Grammatik auf englisch-grammatik.com

Hartmann & Hale, all companies and characters are fictional; places and facts about Münster are real. · Firmen und Personen sind frei erfunden, Orte und Fakten zu Münster sind echt.

🧭 Neu im Kurs? Die Geschichte von Anna und Tom beginnt im Business English Course.